# DTC VP Ecommerce

In charge of the digital business for up-and-coming brands like Warby Parker and True Classic. DTC are the types of brands who experienced major growth in the 2010s and are now figuring out how to mature their businesses. As a result, the VP Ecommerce is still looking to grow the digital business, while areas like wholesale and resale grow. This person cares about conversion, promotions, brand experience, and customer loyalty.

- Growth of cart conversion matters most
- Mostly came up as digital marketers, now try to be more merchandisers
- Already have the brands that they prefer, based on those brands already selling marketing tech to them
- Skeptical to anything operations related that will help

## Interests

- Operational Cost Savings
- Delivery Speed Assurance
- System Integration Ease
- Automation of Workflows
- Reliability During Peak Seasons
- Scalability and Flexibility
- Carrier and Partner Coverage
- Accuracy of Analytics
- Support and Onboarding Experience
- Adaptability to Market Changes